1 on the Wall Street Journal Bestseller List in 2019, five years after its initial release. The book has sold more than 1 million copies and was read by the New England Patriots during their 2014 Super Bowl-winning season, as well as distributed through the locker room of the Seattle Seahawks in the following offseason. The book is based on the Stoic exercise of framing obstacles as opportunities. Holiday's third book The Obstacle Is the Way, was published May 1, 2014, also by Portfolio/Penguin. In February 2014, Holiday was named editor-at-large of the Business & Technology section at the New York Observer. magazine's top 10 marketing books of 2014. The book shows how traditional marketing efforts are no longer the most effective, and why growth hacking is cheaper and more effective in today's market. His second book Growth Hacker Marketing was originally published in September 2013 by Portfolio/Penguin and then expanded into a print edition in 2014. Holiday published his first book, a media exposé about the state of online journalism called Trust Me, I'm Lying, in July 2012, which debuted on the Wall Street Journal bestseller list. Books he has authored have sold more than three million copies combined.

Holiday is the author of several books and has written for Forbes, Fast Company, The Huffington Post, The Columbia Journalism Review, The Guardian, Thought Catalog,, New York Observer, The New York Times and Texas Monthly. He has consulted on a number of media campaigns and written extensively on the topic of media manipulation. Holiday served as Director of Marketing for American Apparel and, later, as an adviser to the company. He consulted for author Tucker Max and, later, he worked with Robert Greene, author of The 48 Laws of Power, on Greene's 2009 New York Times bestselling book, The 50th Law. He attended University of California, Riverside, where he studied political science and creative writing. Holiday began his professional career after dropping out of college at the age of 19. Holiday's notable works include his books on Stoic philosophy, such as The Obstacle Is the Way, Ego is the Enemy, Stillness is the Key, Courage is Calling, and Lives of the Stoics. Holiday's debut to writing was in 2012, when he published Trust Me, I'm Lying.

Prior to becoming an author, he served as the former director of marketing and eventually an advisor for American Apparel. Public-relations strategist, owner of the Painted Porch Bookshop and host of the podcast The Daily Stoic. Ryan Holiday (born June 16, 1987) is an American author, modern Stoic,

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